Biblioteca Universidad de Aysén

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Semiótica del consumo: una aproximación a la publicidad desde sus signos

By: Yalán Dongo, Eduardo [author.].
Material type: materialTypeLabelBookPublisher: Lima Universidad Peruana de Ciencias Aplicadas [2018]Description: 1 online resource. : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9786123181666; 6123181661; 9786123181659; 6123181653.Subject(s): Publicity | Semiotics in advertising | Communication in marketing | Signs and signboards | Consumption (Economics)Genre/Form: Electronic books.DDC classification: 659.1 Online resources: Disponible en Digitalia
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Includes bibliographical references.

Online resource; title from ePub title page (Digitalia, viewed July 28, 2020)