Yalán Dongo, Eduardo,
Semiótica del consumo: una aproximación a la publicidad desde sus signos - 1 online resource. : illustrations.
Includes bibliographical references.
9786123181666 6123181661 9786123181659 6123181653
Publicity.
Semiotics in advertising.
Communication in marketing.
Signs and signboards.
Consumption (Economics)
Electronic books.
659.1
Semiótica del consumo: una aproximación a la publicidad desde sus signos - 1 online resource. : illustrations.
Includes bibliographical references.
9786123181666 6123181661 9786123181659 6123181653
Publicity.
Semiotics in advertising.
Communication in marketing.
Signs and signboards.
Consumption (Economics)
Electronic books.
659.1