Biblioteca Universidad de Aysén

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Marketing y gestión de servicios: la gestión de los momentos de la verdad y la competencia en los servicios

By: Grönroos, Christian, 1947- [author.].
Contributor(s): Kotler, Philip [contributor agent of text.] | Carlzon, Jan [contributor agent of text.] | Ramírez León, Rafael Felipe [translator.] | Criado Fernández, Juan Manuel [translator.].
Material type: materialTypeLabelBookPublisher: Madrid, [España] Ediciones Díaz de Santos [2022]Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9788490523797.Uniform titles: Service management and marketing. Spanish (Ramírez León and Criado Fernández) Related works: Translation of: Grönroos, Christian, 1947- Service management and marketing.Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 Online resources: Disponible en Digitalia
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Includes bibliographical references and index.

Online resource; title from PDF title page (Digitalia, viewed March 4, 2024)