| 000 -LEADER |
|---|
| fixed length control field |
02084nam a2200469Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DIGDISANT0591 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240304s2022 sp ob 001 0 spa d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1426283258 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788490523797 |
| Qualifying information |
(libro electrónico) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9788479781460 |
| Qualifying information |
(libro en papel) |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Grönroos, Christian, |
| Dates associated with a name |
1947- |
| Relator term |
author. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Service management and marketing. |
| Language of a work |
Spanish |
| Version |
(Ramírez León and Criado Fernández) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing y gestión de servicios: la gestión de los momentos de la verdad y la competencia en los servicios |
| 264 #1 - |
|---|
| -- |
Madrid, [España] |
| -- |
Ediciones Díaz de Santos |
| -- |
[2022] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 347 ## - |
|---|
| -- |
text file |
| -- |
rdaft |
| 347 ## - |
|---|
| -- |
PDF |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 588 0# - |
|---|
| -- |
Online resource; title from PDF title page (Digitalia, viewed March 4, 2024) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer services. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
contributor agent of text. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carlzon, Jan, |
| Relator term |
contributor agent of text. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramírez León, Rafael Felipe, |
| Relator term |
translator. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Criado Fernández, Juan Manuel, |
| Relator term |
translator. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| -- |
Translation of: |
| Personal name |
Grönroos, Christian, |
| Dates associated with a name |
1947- |
| Title of a work |
Service management and marketing. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Díaz de Santos |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Grönroos, Christian, 1947- |
| Uniform title |
Service management and marketing. Spanish (Ramírez León and Criado Fernández). |
| Title |
Marketing y gestión de servicios. |
| Place, publisher, and date of publication |
Madrid, [España] : Ediciones Díaz de Santos, [1990] |
| International Standard Book Number |
9788479781460 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.digitaliapublishing.com/a/136563/ |
| Link text |
Disponible en Digitalia |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium collection: 2024 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-book |
