Biblioteca Universidad de Aysén

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Branding de comunidades: marcas y colectivos de consumo

By: Fernández Gómez, Jorge David [author.].
Contributor(s): Gordillo-Rodríguez, María Teresa [author.].
Material type: materialTypeLabelBookSeries: Manuales (Editorial UOC)Comunicación: 675.Publisher: Barcelona Editorial UOC [2020]Edition: Primera edición en formato digital (pdf).Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9788491807155; 9788491807162.Subject(s): Consumer behavior | Trademarks | Social marketing | Communication in organizations | Consumption (Economics) -- Social aspectsGenre/Form: Electronic books.Online resources: Disponible en Digitalia
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Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed March 22, 2022)