| 000 -LEADER |
|---|
| fixed length control field |
01826nam a2200469Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DIGUOCES0202 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220322s2020 sp ob 000 0 spa d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1164767391 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788491807155 |
| Qualifying information |
eBook |
| -- |
pdf |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788491807162 |
| Qualifying information |
eBook |
| -- |
ePub |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9788491807148 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fernández Gómez, Jorge David, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Branding de comunidades: marcas y colectivos de consumo |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición en formato digital (pdf) |
| 264 #1 - |
|---|
| -- |
Barcelona |
| -- |
Editorial UOC |
| -- |
[2020] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 347 ## - |
|---|
| -- |
text file |
| -- |
rdaft |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Comunicación |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 588 0# - |
|---|
| -- |
Online resource; title from PDF title page (Digitalia, viewed March 22, 2022) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Trademarks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in organizations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumption (Economics) |
| General subdivision |
Social aspects. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gordillo-Rodríguez, María Teresa, |
| Relator term |
author. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universitat Oberta de Catalunya |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Fernández Gómez, Jorge David. |
| Title |
Branding de comunidades. |
| Edition |
Primera edición en lengua castellana. |
| Place, publisher, and date of publication |
Barcelona : Editorial UOC, [2020] |
| International Standard Book Number |
9788491807148 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Manuales (Editorial UOC). |
| Name of part/section of a work |
Comunicación ; |
| Volume number/sequential designation |
675. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.digitaliapublishing.com/a/69986/ |
| Link text |
Disponible en Digitalia |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium collection: 2022 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-book |
