Biblioteca Universidad de Aysén

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El ROI de las decisiones del marketing: un enfoque de rentabilidad

By: Chu Rubio, Manuel [author.].
Material type: materialTypeLabelBookPublisher: Lima, Perú Editorial UPC, Universidad Peruana de Ciencias Aplicadas [2020]Edition: Primera edición.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9786123182717; 9786123182700.Other title: Rentabilidad sobre el capital invertido de las decisiones del marketing.Subject(s): Marketing -- Management | Rate of returnGenre/Form: Electronic books.DDC classification: 658.8 Online resources: Disponible en Digitalia
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Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed May 2, 2022)