| 000 -LEADER |
|---|
| fixed length control field |
01740nam a2200445Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
DIGUPERCA0095 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220502s2020 pe ob 000 0 spa d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1192499092 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786123182717 |
| Qualifying information |
eBook |
| -- |
pdf |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786123182700 |
| Qualifying information |
eBook |
| -- |
ePub |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9786123182694 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chu Rubio, Manuel, |
| Relator term |
author. |
| 245 13 - TITLE STATEMENT |
|---|
| Title |
El ROI de las decisiones del marketing: un enfoque de rentabilidad |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Rentabilidad sobre el capital invertido de las decisiones del marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición. |
| 264 #1 - |
|---|
| -- |
Lima, Perú |
| -- |
Editorial UPC, Universidad Peruana de Ciencias Aplicadas |
| -- |
[2020] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 347 ## - |
|---|
| -- |
text file |
| -- |
rdaft |
| 347 ## - |
|---|
| -- |
PDF |
| 347 ## - |
|---|
| -- |
EPUB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 588 0# - |
|---|
| -- |
Online resource; title from PDF title page (Digitalia, viewed May 2, 2022) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Rate of return. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universidad Peruana de Ciencias Aplicadas |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Chu Rubio, Manuel. |
| Title |
ROI de las decisiones del marketing. |
| Edition |
Primera edición. |
| Place, publisher, and date of publication |
Lima, Perú : Editorial UPC, Universidad Peruana de Ciencias Aplicadas, [2020] |
| International Standard Book Number |
9786123182694 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.digitaliapublishing.com/a/67512/ |
| Link text |
Disponible en Digitalia |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium collection: 2022 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-book |
