000 | 01729nam a2200469Ii 4500 | ||
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001 | DIGUOCES0292 | ||
003 | NyNyDIG | ||
006 | m o d | ||
007 | cr ||||||||||| | ||
008 | 220324s2017 sp ob 000 0 spa d | ||
035 | _a(OCoLC)1319855510 | ||
040 |
_aDGITA _beng _erda _epn _cDGITA |
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020 |
_a9788491800095 _qeBook _qpdf |
||
020 |
_a9788491800101 _qeBook _qePub |
||
020 | _z9788491800088 | ||
082 | 0 | 4 | _a658.8 |
100 | 1 |
_aPérez-Latre, Francisco Javier, _d1966- _eauthor. |
|
245 | 1 | 0 | _aMarcas humanas: fundamentos de la publicidad en el siglo XXI |
250 | _aPrimera edición en formato digital. | ||
264 | 1 |
_aBarcelona _bEditorial UOC _c[2017] |
|
300 | _a1 online resource. | ||
336 |
_atext _btxt _2rdacontent |
||
337 |
_acomputer _bc _2rdamedia |
||
338 |
_aonline resource _bcr _2rdacarrier |
||
347 |
_atext file _2rdaft |
||
347 | _bPDF | ||
490 | 1 | _aComunicación | |
504 | _aIncludes bibliographical references. | ||
588 | 0 | _aOnline resource; title from PDF title page (Digitalia, viewed March 24, 2022) | |
650 | 0 | _aMarketing. | |
650 | 0 | _aAdvertising. | |
650 | 0 | _aCommunication. | |
650 | 0 | _aSocial networks. | |
655 | 0 | _aElectronic books. | |
791 | 2 |
_aDigitalia (Firm), _edistributor. |
|
793 | 0 |
_gDigitalia eBook Collection: _aUniversitat Oberta de Catalunya |
|
776 | 0 | 8 |
_iPrint version: _aPérez-Latre, Francisco Javier, 1966- _tMarcas humanas. _bPrimera edición en lengua castellana. _dBarcelona : Editorial UOC, [2017] _z9788491800088 |
830 | 0 |
_aManuales (Editorial UOC). _pComunicación ; _v536. |
|
856 | 4 | 0 |
_uhttp://www.digitaliapublishing.com/a/79543/ _yDisponible en Digitalia |
910 | _aPremium collection: 2022 | ||
942 | _cE-BOOK | ||
999 |
_c283955 _d283955 |