000 01237nam a2200385Ii 4500
001 DIGEDIUOC079
003 NyNyDIG
006 m o d
007 cr |||||||||||
008 131201s2008 sp ob 000 0 spa d
020 _a9788490297612
_q(eBook)
020 _z8497886496
020 _z9788497886499
035 _a(OCoLC)844349029
040 _aDGITA
_beng
_epn
_cDGITA
100 1 _aSivera Bello, Silvia.
245 1 0 _aMarketing viral
250 _a1. ed. en lengua castellana
260 _aBarcelona
_bEditorial UOC
_c2008.
300 _a1 online resource (103 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aTic.cerø ;
_v15.
504 _aIncludes bibliographical references (p. 99-103).
650 0 _aViral marketing.
650 0 _aWord-of-mouth advertising.
655 0 _aElectronic books.
791 2 _aDigitalia (Firm),
_edistributor.
830 0 _aTic.cerø ;
_v15.
793 0 _gDigitalia eBook Collection:
_aUniversitat Oberta de Catalunya.
856 4 0 _uhttp://www.digitaliapublishing.com/a/20431/
_yDisponible en Digitalia
910 _aPremium Collection: 2007-2012
942 _cE-BOOK
999 _c256897
_d256897