Biblioteca Universidad de Aysén

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Neuromarketing y neuroeconomía: código emocional del consumidor

By: Cisneros Enríquez, Andrés [author.].
Material type: materialTypeLabelBookSeries: Colección Ciencias empresarialesÁrea Mercadeo y ventas: Publisher: Bogotá, D.C. Ecoe Ediciones [2013]Edition: Segunda edición.Description: 1 online resource : illustrations.Content type: text Media type: computer file Carrier type: online resourceISBN: 9789587710229.Subject(s): Neuromarketing | Marketing -- Psychological aspects | Consumption (Economics)Genre/Form: Electronic books.DDC classification: 658.8 Online resources: Disponible en Digitalia
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Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed November 27, 2021)