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Los modelos de planificación estratégica en la teoría de las relaciones públicas

By: Matilla, Kathy.
Contributor(s): Sáez Casas, Albert.
Material type: materialTypeLabelBookSeries: Comunicación (Editorial UOC): ; Manuales (Editorial UOC): 100Publisher: Barcelona Editorial UOC 2008Edition: 1. ed. en lengua castellana.Description: 1 online resource (301 pages) : ill.Content type: text Media type: computer Carrier type: online resourceISBN: 9788490295892.Subject(s): Public relations | Strategic planning | Communication | Political leadership | Advertising, PoliticalGenre/Form: Electronic books.Online resources: Disponible en Digitalia
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Includes bibliographical references (p. 269-301).