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Estrategias y técnicas de comunicación: una visión integrada en el marketing

Contributor(s): Rodríguez Ardura, Inmaculada.
Material type: materialTypeLabelBookSeries: Economía y empresa (Editorial UOC): ; Manuales (Editorial UOC): 88Publisher: Barcelona Editorial UOC 2007Edition: 1. ed. en lengua castellana.Description: 1 online resource (344 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9788497885935.Subject(s): Communication in marketing -- Study and teaching (Higher) -- Textbooks | Advertising -- Study and teaching (Higher) -- Textbooks | Marketing -- Planning -- Study and teaching (Higher) -- Textbooks | Marketing -- Study and teaching (Higher) -- TextbooksGenre/Form: Electronic books.Online resources: Disponible en Digitalia
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