Biblioteca Universidad de Aysén

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Dirección de cuentas: gestión y planificación de cuentas en publicidad

By: Solanas García, Isabel.
Contributor(s): Sabaté i López, Joan.
Material type: materialTypeLabelBookSeries: Publicidad (Editorial UOC): ; Manuales (Editorial UOC): 105Publisher: Barcelona Editorial UOC 2008Edition: 1. ed. en lengua castellana.Description: 1 online resource (251 pages) : ill.Content type: text Media type: computer Carrier type: online resourceISBN: 9788490295069.Subject(s): Advertising agencies -- Auditing | Advertising -- Costs | Advertising -- FinanceGenre/Form: Electronic books.Online resources: Disponible en Digitalia
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Includes bibliographical references (p. 241-251).