Biblioteca Universidad de Aysén

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Hacia un plan de mercadeo para unidades de información: guía metodológica

By: Téllez Tolosa, Luis Roberto [author.].
Contributor(s): Vallejo Sierra, Ruth Elena [author.].
Material type: materialTypeLabelBookPublisher: Bogotá D.C. Universidad de la Salle [2012]Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9789585136137; 9585136139.Subject(s): Libraries -- Marketing | Information services -- Marketing | Library administration | Information services -- ManagementGenre/Form: Electronic books.Online resources: Disponible en Digitalia
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Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed October 29, 2020)