Biblioteca Universidad de Aysén

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Newsjacking posdigital: el secuestro de noticias en la estrategia de comunicación

By: Coll Rubio, Patricia [author.].
Contributor(s): Micó, Josep Lluís [author.] | Herrero, Toñi [contributor agent of text.].
Material type: materialTypeLabelBookSeries: Manuales (Editorial UOC)Comunicación: Publisher: Barcelona Editorial UOC [2019]Edition: Primera edición en formato digital.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9788491806127; 9788491806134.Subject(s): Internet marketing | Mass media -- Moral and ethical aspects | Advertising campaignsGenre/Form: Electronic books.DDC classification: 658.872 Online resources: Disponible en Digitalia
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Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed March 15, 2022)