Biblioteca Universidad de Aysén

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El factor persuasivo en la comunicación audiovisual 

By: Hernández Olmedo, José Luis [author.].
Contributor(s): Ruiz Collantes, Xavier [contributor agent of text.].
Material type: materialTypeLabelBookSeries: Manuales (Editorial UOC): 473.; Manuales (Editorial UOC)Comunicación: Publisher: Barcelona Editorial UOC 2017Edition: Primera edición digital.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9788491166481; 8491166483; 9788491166498; 8491166491.Subject(s): Persuasion (Psychology) | Advertising | Communication in politicsGenre/Form: Electronic books.Online resources: Disponible en Digitalia
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Includes bibliographical references.

Online resource; title from PDF title page (Digitalia, viewed February 6, 2020)