The multimodal analysis of television commercials
Contributor(s): Pennock-Speck, Barry [editor. ] | Saz-Rubio, María Milagros del [editor. ].
Material type:
BookSeries: English in the world series: 8.Publisher: València Publicacions de la Universitat de València [2013]Copyright date: ©2013Edition: Edición digital.Description: 1 online resource : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9788437092119.Subject(s): Television advertising | Discourse analysis -- Social aspects | Advertising -- Language | Television in propagandaGenre/Form: Electronic books.Online resources: Disponible en Digitalia | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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e-book
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e-books Acceso a copias ilimitadas a través de Digitalia | Colección e-books | Available |
Includes bibliographical references.
Tv3 and the construction of a model of television advertising in Catalan / Germán Llorca-Abad -- Multimodal cueing of strategic irony / Lars Pynt Andersen -- How advertisers use sound and music to communicate specific ideas, attitudes and identities: a multimodal critical discourse approach / Gwen Bouvier, David Machin -- Multimodal narrativity in TV ads / María Ángeles Martínez Martínez, Blanca Kraljevic Mujic, Laura Hidalgo-Downing -- 'Above all': The myth of 'dreams' as advertising tool / Kay L. O'Halloran, Sabine Tan, Marissa K. L. E -- 'Hello Sunshine' - A multimodal analysis of a Volkswagen television commercial / Sabine Wahl -- Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial / Andrea Rocci, Sabrina Mazzali-Lurati, Chiara Pollaroli -- Slogans in Spanish television commercials in three countries: a characterization of form, function and message / Karol J. Hardin.
Online resource; title from ePub title page (Digitalia, viewed July 8, 2015)