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Neuromárketing: el nervio de la venta

By: Renvoisé, Patrick [author.].
Contributor(s): Morin, Christophe [author.] | Olivella, Xavier [translator.].
Material type: materialTypeLabelBookPublisher: Barcelona Universitat Oberta de Catalunya 2010Edition: Primera reimpresion.Description: 1 online resource (206 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9788490293591.Uniform titles: Selling to the old brain. Spanish Subject(s): Sales promotion | Relationship marketing | Selling -- Psychological aspects | Sales management | Success in business | Relationship marketingGenre/Form: Electronic books.Online resources: Disponible en Digitalia
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Primera edición en lengua castellana: junio 2006.

Translation of: Selling to the old brain : how new discoveries in brain research empower you to influence any audience, anytime. San Francisco : SalesBrain, 2003.

Includes bibliographical references (pages 203-205).

Online resource; title from ePub and PDF title page (Digitalia, viewed November 15, 2014)