Biblioteca Universidad de Aysén

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Aplicaciones del merchandising en las cadenas de descuento

Contributor(s): Rivero Gutiérrez, Lourdes | Cejudo González, Rafael | Manera Bassa, Jaime.
Material type: materialTypeLabelBookSeries: Ciencias jurídicas y sociales: 79Publisher: Madrid Universidad Rey Juan Carlos Editorial Dykinson, S.L. 2007Description: 1 online resource (71 pages) : ill.Content type: text Media type: computer Carrier type: online resourceSubject(s): Merchandising -- Spain -- Case studies | Grocery trade -- Spain -- MadridGenre/Form: Electronic books.Online resources: Disponible en Digitalia
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Includes bibliographical references (p. 67-71).