| 000 -LEADER |
|---|
| fixed length control field |
01476nam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ELB189585 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FINmELB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240327131024.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211230s2020 mx o 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781456291075 |
| Qualifying information |
(e-book) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786071514455 |
| Qualifying information |
(print) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1332518627 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FINmELB |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
FINmELB |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walter, Ekaterina, |
| Relator term |
autor. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
Las leyes de la marca, el storytelling: cómo mantener y ganar más clientes |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Segunda edición. |
| 264 #1 - |
|---|
| -- |
México |
| -- |
McGraw-Hill |
| -- |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea (289 páginas) |
| 336 ## - |
|---|
| -- |
texto |
| -- |
txt |
| -- |
rdacontent/spa |
| 337 ## - |
|---|
| -- |
computadora |
| -- |
c |
| -- |
rdamedia/spa |
| 338 ## - |
|---|
| -- |
recurso en línea |
| -- |
cr |
| -- |
rdacarrier/spa |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice. |
| 588 ## - |
|---|
| -- |
Descripción basada en metadatos suministrados por el editor y otras fuentes. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Recurso electrónico. Santa Fe, Arg.: elibro, 2022. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Libros electrónicos. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gioglio, Jessica, |
| Relator term |
autor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Navarrete, María del Carmen, |
| Relator term |
traductor. |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
elibro, Corp. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://elibro.net/ereader/uaysen/189585 |
| Link text |
Disponible en e-libro |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-book |
