| 000 -LEADER |
|---|
| fixed length control field |
01480nam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ELB70739 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FlNmELB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240327124004.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190704s2018 ck o 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789587841190 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789587841176 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1117380025 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FINmELB |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
FINmELB |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Principios de marketing |
| 264 #1 - |
|---|
| -- |
Bogotá (Colombia) |
| -- |
Editorial Universidad del Rosario |
| -- |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea (xi, 149 páginas) |
| 336 ## - |
|---|
| -- |
texto |
| -- |
txt |
| -- |
rdacontent/spa |
| 337 ## - |
|---|
| -- |
computadora |
| -- |
c |
| -- |
rdamedia/spa |
| 338 ## - |
|---|
| -- |
recurso en línea |
| -- |
cr |
| -- |
rdacarrier/spa |
| 588 ## - |
|---|
| -- |
Descripción basada en metadatos suministrados por el editor y otras fuentes. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Recurso electrónico. Santa Fe, Arg.: elibro, 2019. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Administración de mercadeo. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comunicación en mercadeo. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumidores |
| General subdivision |
Actitudes. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Libros electrónicos. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Juárez, Fernando, |
| Relator term |
editor. |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
elibro, Corp. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://elibro.net/ereader/uaysen/70739 |
| Link text |
Disponible en e-libro |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-book |
