| 000 -LEADER |
|---|
| fixed length control field |
01620nam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ELB59174 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FlNmELB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240327084026.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m o u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190219s2018 sp ob 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788491802556 |
| Qualifying information |
(e-book) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FINmELB |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
FINmELB |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1105495483 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coll Rubio, Patricia. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing y comunicación en la nueva economía |
| 264 #1 - |
|---|
| -- |
Barcelona |
| -- |
Editorial UOC |
| -- |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea (162 páginas) |
| 336 ## - |
|---|
| -- |
texto |
| -- |
txt |
| -- |
rdacontent/spa |
| 337 ## - |
|---|
| -- |
computadora |
| -- |
c |
| -- |
c |
| -- |
rdamedia/spa |
| 338 ## - |
|---|
| -- |
recurso en línea |
| -- |
cr |
| -- |
rdacarrier/spa |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Comunicación ; |
| Volume number/sequential designation |
591 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye bibliografía. |
| 588 ## - |
|---|
| -- |
Descripción basada en recurso en línea; título de la página del título en PDF (elibro, visto el 19 de febrero de 2019). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Recurso electrónico. Santa Fe, Arg.: e-libro, 2019. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a e-libro. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicidad. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Planificación estratégica. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Libros electrónicos. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Micó Sanz, Josep Lluís. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Redolfi, Esteban. |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
e-libro, Corp. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Comunicación ; |
| Volume number/sequential designation |
591. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://elibro.net/ereader/uaysen/59174 |
| Link text |
Disponible en e-libro |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
e-book |
