Sivera Bello, Silvia.
Marketing viral - 1. ed. en lengua castellana - Barcelona Editorial UOC 2008. - 1 online resource (103 pages) - Tic.cerø ; 15. . - Tic.cerø ; 15. .
Includes bibliographical references (p. 99-103).
9788490297612
Viral marketing.
Word-of-mouth advertising.
Electronic books.
Marketing viral - 1. ed. en lengua castellana - Barcelona Editorial UOC 2008. - 1 online resource (103 pages) - Tic.cerø ; 15. . - Tic.cerø ; 15. .
Includes bibliographical references (p. 99-103).
9788490297612
Viral marketing.
Word-of-mouth advertising.
Electronic books.